By Maxine Hess
Writer, charles | SaaS branding | Conversational marketing
No drowning in a sea of flashy emails this Black Friday. This year, it's time to finally start chatting directly and personally with your customers in WhatsApp. There's still time to get ready, with onboarding possible in as little as 2 days.
Last year, 10 of our clients sent 23 WhatsApp campaigns and earned a total of €21k in revenue. The revenue per recipient was €1.70. SNOCKS alone earned €15k of this.
This year, SNOCKS is so confident with WhatsApp, it's planning on breaking €250k and gaining 100,000 mobile numbers through charles, Which we have no doubt it'll manage 💪
Why WhatsApp for your business?
This is a big question, with an answer full of blog posts, but in summary:
💛 It’s personal: this is a space where people talk with family and friends and done right, you'll be seen as a friend too. You build personal relationships here by answering questions, showing you know your customer's needs and preferences and offering exclusive offers. And you can segment very narrowly to make sure you reach engaged people.
💛 It's better than email: WhatsApp messages are quick and easy to draft and, more importantly, go directly to your customers. Opening rates are as big as 90%.
💛 It’s opt in: some are concerned that WhatsApp for businesses is spam but in truth people have to say they want it first.
💛 It’s GDPR safe: charles is anyway. We’re based in the EU and many of our customers are too: which means they need to comply to GDPR, so it's built into our product. We make sure you get the double opt-ins you need for legal chat and our Success team checks you're compliant on an ongoing basis.
💛 It closes deals: you can integrate your online shop system into WhatsApp and send customers a link in chat that goes straight to the checkout with a full cart.
💛 It's more fun: no more subject lines and pre-headers. Ping customers with short, snappy messages, use an emoji or two, done. And get instant replies! From real people!
Why WhatsApp for your 2022 Black Friday marketing strategy?
It's time to shift from "WhatsApp might be nice to do" to "this year, Black Friday is all in WhatsApp" because:
💛 Your competitors are already on WhatsApp: WhatsApp is a fairly new way of talking to customers – in the EU in particular – but many innovative brands have already been using WhatsApp for over a year.
If your competitors aren't there yet, you have a headstart. You show how forward thinking you are, have your customers all to yourself in WhatsApp. While they're busy designing, writing and planning Black Friday emails, you're already dragging and dropping your customers' favorite products into chat.
- Test out WhatsApp Business as a revenue channel before Christmas and the holiday season. You'll want to be proficient with it by then as more and more companies will be already be experienced WhatsApp, and so will customers. Singles Day is the perfect day for this.
- Your customers want to talk to you in chat. They're getting used to the ease of chatting with brands they love in the apps they love and will soon expect this from you, too.
With WhatsApp Business growing all the time, and yet still an untapped opportunity in Europe, this is a good time to make that final push. Like many of our clients, once you've added WhatsApp to your marketing mix and seen what it can do, you'll soon want to make it the center of your marketing strategies.