WhatsApp Marketing, Tips
5 best WhatsApp marketing tools for brands
Enterprise brands need to find software to start with WhatsApp marketing. What are the best WhatsApp marketing tools around? We show you 5 we like.
News and insights
WhatsApp marketing insights and news. Learn how WhatsApp Business works, and how European consumer brands are using WhatsApp to delight customers and ensure ROI.
The charles Guide to Conversational Commerce
Why is WhatsApp good for business and how do you get started?
WhatsApp Marketing, Tips
5 best WhatsApp marketing tools for brands
Enterprise brands need to find software to start with WhatsApp marketing. What are the best WhatsApp marketing tools around? We show you 5 we like.
WhatsApp Marketing, Cosmetics
WhatsApp marketing advice for beauty brands [Dermalogica]
Dermalogica has been pioneering WhatsApp since 2023. Here, Louisa Schiminski, eCommerce Marketing Manager, shares her best practice advice for other skincare brands thinking of adding WhatsApp to the marketing mix.
WhatsApp Marketing, GDPR
How to make WhatsApp opt-ins for businesses [GDPR compliant]
Ready to chat with your customers on WhatsApp without stepping on any GDPR toes? Take a look at our a no-jargon guide to getting the right permissions in WhatsApp in a GDPR-compliant way.
WhatsApp Marketing, WhatsApp CRM
WhatsApp CRM: boosting customer engagement for businesses
Discover the game-changing potential of integrating WhatsApp with your CRM. Combine both for seamless customer interactions and unprecedented ROI. Read on to learn how.
WhatsApp Channels
How to create a WhatsApp Channel [+12 best channels]
WhatsApp Channels let brands broadcast news and offers to large numbers of people at the same time. Here's how to create a WhatsApp Channel in easy steps, best Channels and how they work with the WhatsApp API.
WhatsApp Marketing, Tips
WhatsApp templates: what they are and how to create them
Ready for fast, powerful and personal messages? WhatsApp templates makes it possible. Find out how to create impressive customer experiences in just a few clicks.
WhatsApp Business
WhatsApp Business web: a starter guide
What is WhatsApp Business web? How do you set it up and does it relate to the WhatsApp Business app or the API – or both? Find out in our starter guide.
WhatsApp Marketing
WhatsApp marketing strategy: starter guide
What's a WhatsApp marketing strategy and how can you set one up? Here's how to use create a strategy that ensures high conversion, stable retention and ROI from this exciting channel.
Why is my WhatsApp app green? (+4 new formatting options)
Wondering why your WhatsApp turned green? Find out what's behind the change and how to spice up your chats with WhatsApp's 4 new formatting options (lists, at last 🙌).
Klaviyo, Integrations
WhatsApp Klaviyo integration: How does it work? Why do it?
Klaviyo and WhatsApp can now be integrated through the charles platform. By uniting email and WhatsApp, you can increase your customer lifetime value by 25%. Here's how.
WhatsApp Marketing
Boost your business with a WhatsApp marketing agency
What's a WhatsApp marketing agency? And why partner with one? Or should you skip the middle person and partner directly with a WhatsApp Business Solution Provider like charles?
Tips, Brands
WhatsApp marketing best practices from Bears with Benefits
How do you localize WhatsApp campaigns? How do you manage a WhatsApp channel in a CRM team? Annika Himborn, Bears with Benefits shares her insights from 1 year of mastering WhatsApp marketing.
WhatsApp Marketing, CRM
WhatsApp CRM: integrating WhatsApp with your CRM [Klaviyo]
It's personal, it's sticky, it's fun. WhatsApp is transforming CRM teams across Europe. But how can you integrate WhatsApp into your CRM? And why should you start doing WhatsApp CRM? Find all the answers.
charles, Random
charles with a small c? Why lowercase brand names are good
We are proudly charles. But why do we insist on writing our name all lower case? It's not to be different, it's about staying out of way in WhatsApp conversations between brands and customers.
Revenue, WhatsApp commerce
How to make money from WhatsApp [WhatsApp Business API]
WhatsApp is being touted as the next big thing in marketing for consumer brands. But, like any marketing channel, it needs to pay its way. Here's how to make money from WhatsApp.
WhatsApp Marketing
ABOUT YOU's WhatsApp best practice strategy for Black Friday
Our clients made €3 million on Black Friday with WhatsApp in 2022. This year, we expect these numbers to go 💥 Here's ABOUT YOU's advice on how to plan for a successful Black Week in 2023.
News, Games
WhatsApp game for WWF – Tree of Hope
WWF Deutschland launches innovative new WhatsApp adventure game with charles – turning conversations into conservation. Here's who made it and why.
WhatsApp Marketing, Tips
7 tips to minimize your WhatsApp Business cost
Meta knows the value of WhatsApp Business to brands. So it charges per conversation you have with a customer. Here are some tricks to keep your cost down and increase your ROI.
WhatsApp Business, WhatsApp
The difference between WhatsApp and WhatsApp Business
Let's go back to basics for a second. As a WhatsApp user, you may have heard of WhatsApp Business. What's the difference? Who are they for? How much do they cost?
WhatsApp Marketing, Blue tick
Why your verified WhatsApp Business green tick turned blue?
If your WhatsApp green tick suddenly turns blue in the coming months, don't be worried. This is a strategic move planned by Meta and won't affect your status. Here's why this is happening.
Events, WhatsApp Marketing
WhatsApp marketing Q&A: your questions answered
In our latest webinar, you had some great questions about WhatsApp marketing: how it works with email, how often to send messages and more. Here are the answers.
News, WhatsApp Marketing
WhatsApp Channels: The what, why and how
WhatsApp Channels has landed in Europe and is making waves across eCommerce. What is it and who is it for? And the big one – how do I use WhatsApp Channels with charles for my marketing?
WhatsApp Marketing
How to automate repeat purchases in WhatsApp
Getting the 1st purchase in WhatsApp is easy. The 2nd, 3rd, 4th... 100th? 😅 Actually, that's easy too. In WhatsApp, customers stay loyal if you treat them right. (And automation helps 🤫)
WhatsApp Marketing
Why your brand shouldn't wait to start WhatsApp Business
Are you sitting it out, waiting for WhatsApp marketing to become "mainstream?" BREAKING: it already has. Here are more reasons you should get started with a WhatsApp marketing tool in 2024.
WhatsApp Marketing
How to get your first WhatsApp purchases
WhatsApp API platform? Check. WhatsApp Business account? Check. WhatsApp purchases? Erm...? Don't worry, turning your subscribers into customers is easier than you might think.
Events, WhatsApp Marketing
WhatsApp Black Friday strategy: attract & retain customers
💥BLACK FRIDAY!!!!💥 It's exciting but how do you keep customers hot after the deals have died down? Slot WhatsApp into your BFCM strategy this year. Here's a complete strategy for you.
Events, WhatsApp Marketing
Grow your WhatsApp audience before Black Friday [6 ideas]
Blessing Osadolor, Success Manager, works with some of Europe's leading brands every day to increase their success in WhatsApp. Here are her 6 tips to get 1,000s of customers into WhatsApp before Black Friday.
Events, WhatsApp Marketing
Convert a lead to a brand advocate: WhatsApp automations
Even marketers need a break sometimes. But with targets still to meet, how can you keep customers interested, even when you're on vacation? 🌴 WhatsApp automation is a powerful solution.
WhatsApp Marketing
Why WhatsApp is a great retention tool [+ 7 templates]
Every WhatsApp salesperson will tell you that WhatsApp gets you open rates of around 90%. But many fail to mention the killer benefit of Whatsapp: retention. We take a look why it's so sticky – with 7 WhatsApp templates you can use.
WhatsApp Marketing, Email
Email vs WhatsApp marketing: which channel is best?
WhatsApp is the powerful new marketing channel taking European eCommerce brands and CRM teams by storm. The big question is: will it replace your email marketing?
News
GA4 has landed. What does this mean for WhatsApp marketers?
Google Analytics changed from UA to GA4 on July 1. What does this mean for marketers? Should you care? How does it affect your WhatsApp tracking in charles? How does WhatsApp tracking work anyway?
Guides
WhatsApp Business app: What is it? Who uses it?
Let's help you understand another WhatsApp Business term. This time it's the "WhatsApp Business app" – the free app for small business owners. Read on to learn what it is, who it's for, how to get it and more.
Guides
WhatsApp Business Premium: What? How much? How to get it
Did you know you can get an upgrade to your WhatsApp Business app? It's called WhatsApp Business Premium, it offers extra functionality, and it may be available for you right now.
Guides, eCommerce
How to use WhatsApp Business for eCommerce [+ 12 use cases]
WhatsApp is a powerful way for eCommerce brands to boost their marketing mix. But what type of eCommerce businesses use it? And how do they make it a success?
News
charles named one of B2B SaaS Rising 100 startups by Sifted
We're in this for the clients, not the accolades. But the odd accolade doesn't hurt 😉 Especially when it's being one of Sifted's B2B SaaS Rising 100 in Europe and Israel.
News
BREAKING: WhatsApp Business hits 200 million users
Meta has just announced that WhatsApp Business now reaches over 200 million active users every month. This further cements its place as an essential tool for any marketing team.
Features, WhatsApp Marketing
4 WhatsApp campaign examples: boost revenue with personalization
Understanding the world of digital marketing can be a tricky business. There's a lot to get to grips with, from multichannel marketing techniques like email marketing, to WhatsApp campaigns.
Tips, Guides
6 key ways to boost customer lifetime value (CLV) with WhatsApp Business
The future of eCommerce has an increasing demand for strong customer relationships. A critical metric for business growth that reflects the power of these relationships is customer lifetime value (CLV), read about its potential here.
Guides
WhatsApp Business Solution Provider (BSP): What is it?
To use the WhatsApp Business Platform (API), you need software. For this, most businesses partner with a WhatsApp Business Solution Provider (BSP). Here's what a BSP is and how to find one.
Features, Tips
WhatsApp benchmarks for 5 WhatsApp KPIs
Looking for WhatsApp Business benchmarks? We looked at our clients' analytics and have shared the average figures for the top 5 WhatsApp KPIs.
Features, Guides
4 steps to set up WhatsApp Business for multiple users
As an eCommerce founder, CEO, or marketing manager, how can you manage a WhatsApp Business channel across your teams? Here's how to use WhatsApp with multiple users.
Conversational Commerce, Guides
How to lower customer acquisition costs (CAC) with WhatsApp
As an eCommerce brand, it's likely you're looking for marketing strategies to reduce customer acquisition costs (CACs) and maximize return on investment (ROI). Here's how WhatsApp can help.
Guides
Add contacts to WhatsApp Business
Learn how to add contacts to your WhatsApp Business account and optimize your marketing efforts with personalized messaging. Start growing your business on WhatsApp today!
Features, Tips
WhatsApp KPIs: 5 metrics [with benchmarks]
When you send WhatsApp campaigns to customers, how can you track their success? From return on campaign spend (ROCS) to click-through rate (CTR), these are the 5 main WhatsApp marketing KPIs you need to know...
Events, Italy
Netcomm Forum, Italy: WhatsApp analytics, human connections
Our business expansion team flew to Netcomm Forum in Italy in Milan. We gave a masterclass, "How to make your first €1 million in WhatsApp," and learned that Italian businesses love WhatsApp analytics 💚🤍❤️
Features, Guides
WhatsApp formatting to engage your customers
Want to make your WhatsApp messages stand out and grab your customers' attention? Learn how to format your messages with these simple tips and tricks.
News, Events
charles x OMR 23: WhatsApp Marketing Rockstars
At OMR 2023, we went big, and our clients went bigger. They were the WhatsApp Marketing Rockstars with a real-life awards show. Who won? Who partied on the Reeperbahn until 7am*? Read on.
Guides
8 Steps to Switch to a WhatsApp Business Account [Guide]
This comprehensive guide is for DTC eCom founders, brand CEOs, and marketing managers wanting to move to a WhatsApp Business Account. We tell you what you need, how to do it and how charles can help.
Conversational Commerce, Guides
Build a successful conversational commerce strategy
To run a successful WhatsApp channel as an eCommerce brand, you need a great conversational commerce (cCom) strategy. Here we tell you what cCom is, why it's important, and how to build a winning strategy for your WhatsApp marketing.
Features
WhatsApp Business Benefits: Maximize Your eCommerce Brand Potential
Are you a business owner seeking ways to enhance customer experience and unlock your brand's full potential? Look no further than WhatsApp Business API.
Features, News
charles at Ecommerce Italia
Does Italy 🇮🇹 do WhatsApp marketing differently to Germany 🇩🇪? We went to Ecommerce Italia to find out, and to raise awareness of the charles WhatsApp platform in this WhatsApp-savvy region.
Features, News
MOONOVA talk – your questions answered
Missed our talk, "WhatsApp, the journey of a conversation," at MOONOVA? No worries, here it is again, with all your questions about WhatsApp marketing answered.
Tips, Guides
Creating a WhatsApp Business Account: A Guide for DTC eCommerce Brands
For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to setting up an account.
Features, Tips
How to write WhatsApp Business greeting messages [+10 examples]
First impressions count. The first WhatsApp message you send customers in your WhatsApp sets the tone for your relationship – and can influence future sales. Here's to write them, with 10 examples.
Features, Tips
Automated WhatsApp conversational flows: 3 use cases
With Journeys, you can create automated conversational flows that earn you sales and engagement in the background – while you get on with other tasks.
New joiners, People
Conversations with: new joiner Ryan, Operations and Culture Manager
"Culture Manager" is a newish job role in People teams. But creating an irresistible culture is a huge reason people join companies – and want to stay. Which is why we just got 1 at charles. Welcome, Ryan, our new Arbeit Atmosphere Alchemist.
Insights
Your 6-step WhatsApp marketing strategy to maximize revenue
Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using WhatsApp? The likelihood is very high, actually 🤓
New joiners, People
Conversations with new joiner: Dan, Software Engineer
February new joiners! We welcomed 4 new people to our Product and Tech teams this month. Get to know Dan, Software Engineer and scuba diver from the UK.
Insights, Tips
Digital detox: how WhatsApp helps business cut down on screen time
Digital may be in our DNA, but actually we want to cut the time people spend looking at screens. For simpler lives, calmer minds, greater connection with the world. Here's how we're doing this for brands, customers and our team alike.
New joiners, People
Conversations with new joiners: Marthe and Pascal
Meet our next round of new recruits! 10 new joiners did 3 days of onboarding last week, and we spoke with 2 of them: Marthe, Client Success Manager, and Pascal, Enterprise Account Executive.
Insights
Is your business right for the WhatsApp software?
So, 2023 is the year you start intermittent fasting, stop checking Instagram in bed and open a WhatsApp shop. Can you do it alone or do you need software like charles? Ilaria Carofiglio checks if you're a match.
Conversational Commerce
Selling in WhatsApp shops: how to open one and succeed
Ready to open a WhatsApp shop? Where do you start and how do you make sure it's a success for your ecommerce business? Read on for answers and top tips on selling and marketing in WhatsApp.
New joiners, People
Conversations with new joiners: Ebony and Daniel
New year, new people! Meet Ebony, Senior Marketing and Community Manager and Daniel, Software Engineer and find out their 1 life-changing conversation, favorite Berlin restaurants and top career advice.
Features, Tips
Safe from spam: mindful marketing
Are you a digital marketer with a more, more, MORE approach to marketing? Please make 2023 the year you take the foot off the pedal. It's the right thing to do, especially as you move to more personal channels like WhatsApp.
Features, Guides
How to Integrate your Website with WhatsApp for Customer Communication
We’ve put together an easy guide to help you integrate WhatsApp onto your business’ website, boosting sales and engagement by allowing your customers to start chatting with a single click.
Insights, Q&A
WhatsApp x charles: your questions answered
In our recent "Road to €1 million" webinar with SNOCKS, we had so many questions we ran out of time to answer them all. So we've done it for you now. There should be some business takeaways in there for you, even if you missed the webinar.
Features, News
WTA: should you swear with customers in WhatsApp?
As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers? TLDR: Yes and no, but mostly no.
Features, Tips
Why WhatsApp spam won't come to Europe
With a rise in unwanted WhatsApp messages being received by consumers in India, you may be wondering if this issue will also arrive here in Europe. It won't though. Here's why.
News, Tips
9 WhatsApp marketing hacks for Black Friday
Cyber Week's a wrap, and what a week! 🚀🚀🚀 🥂 Here are our top 8 insights from our clients' campaigns to help you do WhatsApp right for your Black Friday campaign.
Events, WhatsApp Marketing
Multichannel: How SNOCKS use WhatsApp x email marketing
400 sign-ups. 140 attendees. Over 40 questions. Our WhatsApp marketing webinar with SNOCKS turned out better than we could have imagined. Here's a recap and the full recording for you.
Insights, Tips
How to choose the right WhatsApp Business software
The WhatsApp Business app is ok for small businesses, but larger brands need to use the WhatsApp Business Platform (API). For this, you'll need software from a WhatsApp Business Solution Provider (BSP). Here's how to choose the right one.
Events
It’s Hallowecommerce. What Halloween means for ecommerce
Customer acquisition costs, unsubscribe rates, abandoned carts…The most terrifying words in ecommerce today 😱? But you like scary don’t you?
Events, WhatsApp Marketing
Why WhatsApp Business for Black Friday?
Thinking about using WhatsApp marketing for Black Friday and Cyber Monday? If you still need some convincing, here's why you shouldn't hold back on WhatsApp any longer.
Features, Tips
5 ideas for WhatsApp campaigns on Black Friday
You're WhatsApp ready, and you know the secrets of WhatsApp success? Now you need an eyeball-stopping campaign. Here are some ideas to make your audience go 🤩 and your ROI go 💥 from our Chief Creative Officer, Etienne Kiefer.
Features, News
5 secrets of WhatsApp success for Black Friday
Got your brand WhatsApp ready for Black Friday? How do you get the best out of your new channel? charles UK Customer Success Manager, Blessing Osadolor, shares her top 5 secrets of WhatsApp success.
WhatsApp Marketing
5 Reasons for eCommerce Brands to start WhatsApp Marketing
We 💛 it when other people write great content for us. Thanks to OnlineMarketing.de for this article and for the shout outs to us and our clients SNOCKS, Woodboom and PURELEI.
Events, WhatsApp Marketing
5 steps to get WhatsApp ready for Black Friday
You already have your Black Friday and Cyber Monday email marketing strategy ready, but have you thought of WhatsApp? Add this to your marketing mix now and ensure better retention.
Features, News
We loved meeting you at DMEXCO!
We've just come back from DMEXCO 2022 in Cologne and are still buzzing. New people, new innovations, new conversations. Here are some things we learned about the market for conversational commerce and what brands are looking for.
Features, News
Shopify integration with WhatsApp: how does it work?
Losing customers on the way to the checkout? With WhatsApp integration for online shops like Shopify and WooCommerce, you keep the full customer journey in chat: from question to credit card. Here's how it works it and how much it costs.
Looking forward to meeting you @Shoptalk Europe
Join our Founder and Co-CEO Andreas in London for his talk about conversational commerce & charles on the shoptalk “Tech Startup Spotlight” track.
We're looking forward to meeting you @K5 Berlin.
Let’s connect on site and discuss the potential of conversational commerce for your business.
Looking forward to meeting you @#OMR22
charles goes to the OMR 🚀 Hamburg, May 17th - 18th! Join us at our booth - Halle A4, Stand K19 - to find out how to use #whatsapp as a new channel for your business. Helping you fight growing customer acquisition costs #CACs and achieving higher conversion rates through chat. It is always better to have a conversation. In everyday life as well as in commerce. 💛 Artjem Weissbeck is speaking Tuesday 17th at 15.05pm, see you there! #OMR22 #commerce #whatsapp
Features, News
WhatsApp marketing best practices [with examples]
WhatsApp marketing, conversational commerce (cCom), chatting to customers with WhatsApp messages, whatever you like to call it, it's big and getting bigger. Here are our top tips to start chatting in WhatsApp while keeping your brand essence (and your customers).
Features
Say hey to your customers in WhatsApp
charles the "conversational commerce" tool launches in Berlin today with €1 million in funding. The software enables merchants and consumer brands to sell products via WhatsApp and other chat apps.
News
How to promote your Business on WhatsApp
WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages there too. Which opens up a whole new world of revenue for brands.