News and insights


What can WhatsApp do for your business? And what is conversational commerce anyway? Find out more in our blog.

The charles Guide to Conversational Commerce

The charles Guide to Conversational Commerce

Why is WhatsApp good for business and how do you get started?

Features, Tips

Whats's GDPR got to do with Whatsapp?

GDPR. We all know it's important for email and web. But it also applies to businesses talking with customers on WhatsApp. Here's what it is and what it means for your WhatsApp channel.

Features, Guides

WhatsApp formatting to engage your customers

Want to make your WhatsApp messages stand out and grab your customers' attention? Learn how to format your messages with these simple tips and tricks.

News, Events

OMR 23: To the WhatsApp Marketing Rockstars 💬🤘

At OMR 2023, we went big, and our clients went bigger. They were the WhatsApp Marketing Rockstars with a real-life awards show. Who won? Who partied on the Reeperbahn until 7am*? Read on.


How to switch to a WhatsApp Business account

This comprehensive guide is for DTC eCom founders, brand CEOs, and marketing managers wanting to move to a WhatsApp Business Account. We tell you what you need, how to do it and how charles can help.

Conversational Commerce, Guides

Build a successful conversational commerce strategy

To run a successful WhatsApp channel as an eCommerce brand, you need a great conversational commerce (cCom) strategy. Here we tell you what cCom is, why it's important, and how to build a winning strategy for your WhatsApp marketing.


WhatsApp Business Benefits

Are you a business owner seeking ways to enhance customer experience and unlock your brand's full potential? Look no further than WhatsApp Business API. WhatsApp Business is a the next step for enterprises who are rocking it as well as growing eCommerce businesses.

Features, News

charles at Ecommerce Italia

Does Italy 🇮🇹 do WhatsApp marketing differently to Germany 🇩🇪? We went to Ecommerce Italia to find out, and to raise awareness of the charles WhatsApp platform in this WhatsApp-savvy region.

Features, News

MOONOVA talk – your questions answered

Missed our talk, "WhatsApp, the journey of a conversation," at MOONOVA? No worries, here it is again, with all your questions about WhatsApp marketing answered.

Tips, Guides

Guide to creating a WhatsApp Business account

For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to setting up an account.

wiki, WhatsApp Marketing

How to get your WhatsApp green tick verification

WhatsApp green tick verification is a badge that shows your business has been verified by WhatsApp. It's essential for D2C eCom brands to show credibility and grow their channel. Here's how to get one.

New joiners, People

Conversations with: new joiner Ryan, Operations and Culture Manager

"Culture Manager" is a newish job role in People teams. But creating an irresistible culture is a huge reason people join companies – and want to stay. Which is why we just got 1 at charles. Welcome, Ryan, our new Arbeit Atmosphere Alchemist.  


WhatsApp marketing strategy: 6 steps to sold

Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using WhatsApp? The likelihood is very high, actually 🤓

New joiners, People

Conversations with: new joiner Dan, Software Engineer

February new joiners! We welcomed 4 new people to our Product and Tech teams this month. Get to know Dan, Software Engineer and scuba diver from the UK.  

Insights, Tips

Digital detox: how WhatsApp helps business cut down on screen time

Digital may be in our DNA, but actually we want to cut the time people spend looking at screens. For simpler lives, calmer minds, greater connection with the world. Here's how we're doing this for brands, customers and our team alike.  

New joiners, People

Conversations with: new joiners Marthe and Pascal

Meet our next round of new recruits! 10 new joiners did 3 days of onboarding last week, and we spoke with 2 of them: Marthe, Client Success Manager, and Pascal, Enterprise Account Executive.    


Is your business right for WhatsApp software?

So, 2023 is the year you start intermittent fasting, stop checking Instagram in bed and open a WhatsApp shop. Can you do it alone or do you need software like charles? Ilaria Carofiglio checks if you're a match.  

Conversational Commerce

Selling in WhatsApp shops: how to open one and succeed

Ready to open a WhatsApp shop? Where do you start and how do you make sure it's a success for your ecommerce business? Read on for answers and top tips on selling and marketing in WhatsApp.

New joiners, People

Conversations with: new joiners Ebony and Daniel

New year, new people! Meet Ebony, Senior Marketing and Community Manager and Daniel, Software Engineer and find out their 1 life-changing conversation, favorite Berlin restaurants and top career advice.   

Features, Tips

Safe from spam: what WhatsApp can learn from mindfulness

Are you a digital marketer with a more, more, MORE approach to marketing? Please make 2023 the year you take the foot off the pedal. It's the right thing to do, especially as you move to more personal channels like WhatsApp. 

Features, Guides

How to integrate your website with WhatsApp

We’ve put together an easy guide to help you integrate WhatsApp onto your business’ website, boosting sales and engagement by allowing your customers to start chatting with a single click. 

Insights, Q&A

WhatsApp x charles: your questions answered

In our recent "Road to €1 million" webinar with SNOCKS, we had so many questions we ran out of time to answer them all. So we've done it for you now. There should be some business takeaways in there for you, even if you missed the webinar.  

Features, News

wtf: should you swear with customers in WhatsApp?

As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers?   TLDR: Yes and no, but mostly no.   

Features, Tips

Why WhatsApp spam won't come to Europe

With a rise in unwanted WhatsApp messages being received by consumers in India, you may be wondering if this issue will also arrive here in Europe. It won't though. Here's why.  

Insights, Tips

How to choose the right WhatsApp software

In love with the WhatsApp Business app? Didn't think so. It's useful, but brands looking to scale quickly realize they need to invest in specialized WhatsApp Business software. Before you hand over the €: make sure you check off this list of must-haves.  

Events, WhatsApp Marketing

Why WhatsApp Business for Black Friday 2023?

No drowning in a sea of flashy emails this Black Friday. In 2023, it's time to start chatting directly and personally with your customers in WhatsApp. There's still time, with onboarding possible in as little as 2 days.

Features, Tips

5 ideas for WhatsApp campaigns on Black Friday

You're WhatsApp ready, and you know the secrets of WhatsApp success? Now you need an eyeball-stopping campaign. Here are some ideas to make your audience go 🤩 and your ROI go 💥 from our Chief Creative Officer, Etienne Kiefer.   

Features, News

5 secrets of WhatsApp success for Black Friday

Got your brand WhatsApp ready for Black Friday? How do you get the best out of your new channel? charles UK Customer Success Manager, Blessing Osadolor, shares her top 5 secrets of WhatsApp success.   

WhatsApp Marketing

Top 5 reasons for WhatsApp marketing

We 💛 it when other people write great content for us. Thanks to for this article and for the shout outs to us and our clients SNOCKS, Woodboom and PURELEI. 

Events, WhatsApp Marketing

5 steps to get WhatsApp ready for Black Friday

Trying to make emails and ads that stand out Black Friday? Feeling like it's a losing battle? Our top tip: get 90% open rates in WhatsApp instead. Start now and you can easily be ready by November 25 🏃

Features, News

We loved meeting you at DMEXCO!

We've just come back from DMEXCO 2022 in Cologne and are still buzzing. New people, new innovations, new conversations. Here are some things we learned about the market for conversational commerce and what brands are looking for.  

Features, News

Shopify integration with WhatsApp: how does it work?

Losing customers on the way to the checkout? With WhatsApp integration for online shops like Shopify and WooCommerce, you keep the full customer journey in chat: from question to credit card. Here's how it works it and how much it costs.

Features, News

6 do's and 1 definitely don't of WhatsApp marketing

WhatsApp marketing, conversational commerce (cCom), chatting to customers with WhatsApp messages, whatever you like to call it, it's big and getting bigger. Here are our top tips to start chatting in WhatsApp while keeping your brand essence (and your customers).


Say hey to your customers in WhatsApp

charles the "conversational commerce" tool launches in Berlin today with €1 million in funding. The software enables merchants and consumer brands to sell products via WhatsApp and other chat apps. 


You can now promote your business on WhatsApp!

WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages there too! Which opens up a whole new world of revenue for brands.

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