News and insights


What can WhatsApp do for your business? And what is conversational commerce anyway? Find out more in our blog.

The charles Guide to Conversational Commerce

The charles Guide to Conversational Commerce

Why is WhatsApp good for business and how do you get started?

New joiners, People

Conversations with: new joiner Ryan, Operations and Culture Manager

"Culture Manager" is a newish job role in People teams. But creating an irresistible culture is a huge reason people join companies – and want to stay. Which is why we just got 1 at charles. Welcome, Ryan, our new Arbeit Atmosphere Alchemist.  


WhatsApp marketing strategy: 6 steps to sold

Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using WhatsApp? The likelihood is very high, actually 🤓

New joiners, People

Conversations with: new joiner Dan, Software Engineer

February new joiners! We welcomed 4 new people to our Product and Tech teams this month. Get to know Dan, Software Engineer and scuba diver from the UK.  

Insights, Tips

Digital detox: how WhatsApp helps business cut down on screen time

Digital may be in our DNA, but actually we want to cut the time people spend looking at screens. For simpler lives, calmer minds, greater connection with the world. Here's how we're doing this for brands, customers and our team alike.  

New joiners, People

Conversations with: new joiners Marthe and Pascal

Meet our next round of new recruits! 10 new joiners did 3 days of onboarding last week, and we spoke with 2 of them: Marthe, Client Success Manager, and Pascal, Enterprise Account Executive.    


Is your business right for WhatsApp software?

So, 2023 is the year you start intermittent fasting, stop checking Instagram in bed and open a WhatsApp shop. Can you do it alone or do you need software like charles? Ilaria Carofiglio checks if you're a match.  

Conversational Commerce

Selling in WhatsApp shops: how to open one and succeed

Ready to open a WhatsApp shop? Where do you start and how do you make sure it's a success for your ecommerce business? Read on for answers and top tips on selling and marketing in WhatsApp.

New joiners, People

Conversations with: new joiners Ebony and Daniel

New year, new people! Meet Ebony, Senior Marketing and Community Manager and Daniel, Software Engineer and find out their 1 life-changing conversation, favorite Berlin restaurants and top career advice.   

Features, Tips

Safe from spam: what WhatsApp can learn from mindfulness

Are you a digital marketer with a more, more, MORE approach to marketing? Please make 2023 the year you take the foot off the pedal. It's the right thing to do, especially as you move to more personal channels like WhatsApp. 

Features, Guides

How to integrate your website with WhatsApp

We’ve put together an easy guide to help you integrate WhatsApp onto your business’ website, boosting sales and engagement by allowing your customers to start chatting with a single click. 

Insights, Q&A

WhatsApp x charles: your questions answered

In our recent "Road to €1 million" webinar with SNOCKS, we had so many questions we ran out of time to answer them all. So we've done it for you now. There should be some business takeaways in there for you, even if you missed the webinar.  

Features, News

wtf: should you swear with customers in WhatsApp?

As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers?   TLDR: Yes and no, but mostly no.   

Features, Tips

Why WhatsApp spam won't come to Europe

With a rise in unwanted WhatsApp messages being received by consumers in India, you may be wondering if this issue will also arrive here in Europe. It won't though. Here's why.  

Insights, Tips

How to choose the right WhatsApp software

In love with the WhatsApp Business app? Didn't think so. It's useful, but brands looking to scale quickly realize they need to invest in specialized WhatsApp Business software. Before you hand over the €: make sure you check off this list of must-haves.  

Events, WhatsApp Marketing

Why WhatsApp Business for Black Friday 2022?

No drowning in a sea of flashy emails this Black Friday. In 2023, it's time to start chatting directly and personally with your customers in WhatsApp. There's still time, with onboarding possible in as little as 2 days.

Features, Tips

5 ideas for WhatsApp campaigns on Black Friday

You're WhatsApp ready, and you know the secrets of WhatsApp success? Now you need an eyeball-stopping campaign. Here are some ideas to make your audience go 🤩 and your ROI go 💥 from our Chief Creative Officer, Etienne Kiefer.   

Features, News

5 secrets of WhatsApp success for Black Friday

Got your brand WhatsApp ready for Black Friday? How do you get the best out of your new channel? charles UK Customer Success Manager, Blessing Osadolor, shares her top 5 secrets of WhatsApp success.   

WhatsApp Marketing

Top 5 reasons for WhatsApp marketing

We 💛 it when other people write great content for us. Thanks to for this article and for the shout outs to us and our clients SNOCKS, Woodboom and PURELEI. 

Events, WhatsApp Marketing

5 steps to get WhatsApp ready for Black Friday

Trying to make emails and ads that stand out Black Friday? Feeling like it's a losing battle? Our top tip: get 90% open rates in WhatsApp instead. Start now and you can easily be ready by November 25 🏃

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